customer hellofresh logo horiz

Why HelloFresh relies on GitPrime to provide a rich view of their engineering teams.

hellofresh paulo andré
It’s increasingly important for us to be able to spot trends, problems, and work patterns that can’t be seen with the naked eye. Before GitPrime, this level of visibility across teams and repos just wasn’t possible.
The Challenge
In the space of only three years, HelloFresh’s technical organization leapt from 20 to over 200 people on their team. “In order to scale quickly and organically, and to be able to move faster as an organization, we took a page out of Spotify’s book, gave it our own spin, and reorganized our teams into ‘tribes.’” explains Paulo Andre, a Director of Engineering at HelloFresh. With a reorg in the company’s rearview mirror and an even more aggressive hiring plan on the horizon, the company was concerned about the lack of visibility they had into their team’s activity. “But as we continued to grow, it became very clear that we couldn’t manage the teams based on gut feeling anymore,” Andre recalls. “In an organization of 200+, it’s absolutely impossible to stay connected with everyone and understand how things are going.”
In an organization of 200+, it’s absolutely impossible to stay connected with everyone and understand how things are going.
The Solution
Andre recalls that it wasn’t long before a member of the team proposed that they try GitPrime. “It was immediately obvious that GitPrime went way beyond counting lines of code. It was clear that the platform was pulling together data and presenting it in a meaningful way. But we wanted to make sure that we trusted the data before we introduced it to the team.” “If you’re going to rely on or optimize for a certain set of metrics, you need to be able to really trust the data,” Andre says. “Early on, we found that GitPrime validated many of our gut feelings,” Andre says. “For example, we noticed that the classifications for our developers in the DevSnapshot were accurate: this person is an explorer, this person is a perfectionist. It was actually really comforting.” Once HelloFresh knew they could trust the data, they started rolling it out to the organization.
GitPrime helped us move beyond gut feeling and gives us a rich view of our teams across the entire company.
The Result
GitPrime centralized HelloFresh’s view of engineering activity across teams, repos, and codebases, onto a single dashboard of reports. Now, the organization can visualize how their teams normally work, both as a whole and on an individual level, which helps them spot trends and deviations away from the norm.

HelloFresh now primarily uses GitPrime on three levels

On an individual level: "Most Senior Engineers — who, being senior, understand the battle of self-awareness and continuous learning — use GitPrime to get visibility into their own patterns and way of working," Andre explains. "They see it as an opportunity to understand more about themselves, and to see how they’re improving."
At the operational-level, engineering managers use GitPrime to understand their team’s work patterns and to quickly notice when something is off. GitPrime is also an important platform for managers of managers, who use it to be able to understand engineering activity across repos and teams.
At the executive-level, HelloFresh uses GitPrime to identify where they are as an organization compared to industry benchmarks and then actively report on that. "Our CTO loves GitPrime because it gives him a data-backed way to show at the executive level that the organization is performing at a really high level," Andre says.

GitPrime helps Homie reliably deliver customer value at scale.

Reducing delayed releases 24% by identifying bottlenecks and improving predictability with GitPrime.