DealerSocket is an integrated CRM platform that helps automotive dealers manage their day-to-day operations. Founded in 2001, the company has grown to over 1,000 people and serves more than 3,000 auto dealers in US, Canada, and Australia.
With four primary product lines that help automotive dealerships handle everything from sales and marketing to customer relationships, DealerSocket supports a high volume of information and activity. The Engineering team carries a major responsibility in ensuring the organization’s long-term growth and success by focusing on quality, consistency, and uptime for all of DealerSocket’s products.
“We have four tribes of 30 to 80 engineers working on each product line at any given time. We do Agile with two-week sprints, and a lot of our projects have tight timelines. We need to provide a workplace where engineers aren’t constantly dealing with distractions - and are able to do their best work,” says Rob Teegarden, DealerSocket’s VP of Engineering.
Teegarden and his team felt the need to measure the development process sprint over sprint, so that they could coach teams toward healthier work patterns and effectively advocate for Engineering at the executive level. But finding tooling to provide this level of visibility and insight proved difficult.