Founded in 1987, Avid Technology is a media platform that specializes in digital media creation tools for film, video, audio, animation, games, and broadcast professionals as well as for home video and home audio enthusiasts. It powers the technology behind the most prestigious and award-winning films.
Avid’s Director of Innovation and Delivery, Alisa Sheyn, helps ensure that Avid’s 1500+ employees have the tools, systems & processes they need in order to be productive every day within their jobs. Before using GitPrime, Alisa was using a homegrown system to provide leadership with reports on Avid’s engineering organization. She says, “I’d pull together data from all of these different sources—and at the time, we had over 52 scrum teams who were contributing at vastly different levels. But I didn’t have a good way of normalizing that data in a way that would help us understand trends and patterns across teams.”
With engineering teams who contributed at vastly different levels, the data she was pulling provided only a small glimpse into what was really going on and it didn’t accurately represent the narrative of how the engineering organization was doing.
“Because we had so many unique scenarios, it was difficult to fairly consider all of the reasons the data may vary, yet still draw meaningful conclusions from it,” Alisa says.
This meant that when Alisa presented the data to executives, along with her analysis on those results, they couldn’t get to a productive conversation about solutions because they didn’t trust the validity of the data. “Every month when we pulled the data, we always faced objections and doubt,” Alisa explains. “So we had a hard time standing behind the data when it came to showing it to our senior leadership executive team.”