Founded in 2009, AppDirect is an end-to-end commerce platform for selling, distributing, and managing cloud-based products and services. Their mission: to power the digital economy. Now, nearly 246M in funding, 6 acquisitions, and 10 years later, AppDirect employs a globally distributed workforce and is relied on by some of the world’s largest companies including Comcast, AT&T, and IBM.
Not surprisingly, AppDirect faced similar challenges to other organizations experiencing hypergrowth. VP of Engineering, Mathew Spolin, who has been with AppDirect for more than three years, says that one of his primary responsibilities to this day is working to keep the engineering organization aligned. But early on, AppDirect’s engineering leadership didn’t have a platform that would help them track KPIs, visualize progress across the organization, or stay connected with all the people and projects happening at any given time.
“Sales has metrics, marketing has metrics. For Engineering, we’re great at measuring what we’re building. The actual process of measuring how we are building software or our process, that’s much harder to measure,” says Spolin.